About

We found a new path forward to overcome a problem that no-one thought could be fixed anytime soon, and in the process, we created an entirely new business venture to drive change and solve a huge environmental problem.

Wet wipes make life convenient - but until now they have not done much for the planet in the long term. Wipes are a huge environmental issue, contributing 25,000 tonnes of plastic to landfill each year in Australia.

Whilst we were not moving between cities and countries during the pandemic, plastic-based wet wipes were going to landfill at a phenomenal rate. They still are.

When we arrived at the solution, we identified that we had found a new way to do things while everyone else was still just talking about the problem.

It starts with plastic-free wet wipes.

Plastic-free and flushable or compostable wet wipes - we make them now, and we make them here in Australia. It is our vision to bring this evolution of manufacturing to wherever we can innovate. Our whole business is wet wipes. And our baseline for environmental production standards already exceeds everybody else's aspirational goals for best practice.

It took 18 months for us to develop and deliver to supermarket shelves a product that revolutionises the wet wipe category. And we are not finished yet. We are moving forward fast, and whatever is next on our pathway, we are ready for it.

We are interested in educating and continual learning. It is from our collective selves that we move the community and industry forward.

We started from a vision and a determination to put innovative technology to work now that will make a difference on a global scale in the future.

If we can make change by finding new ways to produce the household and personal products that everyone wants to keep using, but do it without environmental impact of the products on the shelves now, then we hope you will join us on the journal to radically reduce the plastic waste going to landfill.

We are CleanLIFE.